Cart

Your cart is empty!

Start Shopping

Our Advocacies

Being a socially responsible marketplace, we aim to raise awareness and teach parents and children to care for the world around them.

Brand Advocacies

The brands that we carry have beneficiaries where a portion of sales are shared to support a unique cause that helps uplift the lives of others, protects the environment, and achieves inclusive growth and poverty alleviation.

A portion of the revenue of all sales of Baby Bliss products is donated towards defraying urgent medical expenses needed for critical care of indigent children in the Philippines.

A portion of the revenue of all sales of Pretendough products is donated towards agriculture projects that achieve sustainable income for our fellow Filipinos and farmers in need.

A portion of the revenue of all sales of Zigo products is donated towards fisher folk and highland communities with the goal of providing them the tools needed to put up their micro-businesses that are sustainable such as activities related to agricultural farming and fishery and seaweed farming.

A portion of the revenue of all sales of Coolkids products is donated towards care for our environment. Cool Kids is the only kids’ brand that teaches kids how to care for the environment through its ambassadors Coco and Kimmy and their 18 magical friends who teach kids how to care for the planet.

A portion of the revenue of all sales of Trek products is donated towards the support of children from rural areas in the Philippines who are in of need help and unable to go to school.

A portion of our inventory of toys of Toy Wonderland is donated to children in evacuation centers brought about by the many natural and man-made calamities in the Philippines.

A portion of the revenue of all sales of Latitude products is donated towards children who are in need of help and who roam the streets of Metro Manila with the goal of getting them off the streets and into schools.

A portion of the revenue of all sales of Whizkidsz products is donated towards enhancing the quality of education in remote areas in the Philippines.

Character Advocacies

Being a socially responsible marketplace, we aim to raise awareness and teach parents and children to care for the world around them. The brands that we carry have beneficiaries where a portion of sales are shared to support a unique cause that helps uplift the lives of others, protects the environment, and achieves inclusive growth and poverty alleviation.

Learn more about our brand advocacies and meet the Cool Kids, Coco and Kimmy and their magical friends - our characters that take on real, contemporary world issues like caring for planet Earth, the environment, and maintaining eco-balance. They are kind- hearted friends of humanity with a passion for preserving mankind and with a mission to provide them a safe and harmonious environment.

Coco

Smart, witty and adventurous; Math and Science whiz kid; Loves computers, cars, and robots.

Speedy

Advocates for clean air and is strongly against smoke-belching.

Robotron

The leader of all bots who saves mankind from the greed and evil of humanity whose aim is to profit at the expense of the environment.

Megabot

Combats beings whose objective is to exploit and waste energy and electricity. A strong advocate for minimizing energy consumption.

Air Marshall

Patrols the skies and reports actions of exploitation and polluting to his Cool Kid in charge.

Viron

Promotes the use of alternative fuels like biofuel.

Geobot

Protects and guards the earth’s wildlife and natural resources and eliminates beings who use chemicals on soil and exploit resources for their own benefit.

Aquabot

Advocates for safe and equitable drinking water for everyone and combats beings who waste and dump chemical wastes in the water.

Space Voyagers

The voyagers combat alien beings who exploit Mother Earth’s natural resources for their own benefit and consumption.

Space Rangers

The rangers protect and guard mother earth from space trash.

Aerobot

A strong advocate against greenhouse gases and global warming, patrols the earth making sure the ozone layer stays intact and combats beings who contribute to these greenhouse gases.

Kimmy

Cheerful and kind-hearted; Nature-lover; Class president; Lover of dance, Music, and Arts.

Dazzling Princesses

Two Princesses promoting sustainable consumption; they abhor wastefulness and teach kids to avoid wastage by only acquiring only what they can consume.

Her Royal Highnesses

These Princesses advocate for cleanliness; their motto, “Stay green by keeping clean.”

Royal Princesses

Teaches children to clean as they go and always keep their homes and workspaces tidy and clean.

Little Princess

Strong advocate for proper care of animals and pets.

Whizzies

Three fairies whose advocacy is re-forestation and rebuilding destroyed habitats. They ensure that trees that are cut are replaced.

Forest Fairies

Strong advocates of forest preservation and decrying anti-logging activities.

The Glam Girls

These girls espouse for environmentally friendly products while staying glamorous and chic.

The Girls Club

Masters of the skill of recycling and reusing. These girls can turn newspapers and magazines into the most beautiful fashion bags and accessories.

The Sea Pincesses

Promotes sustainable fishing and proper care for marine life. They fiercely guard and protect Marine Protected Areas (MPAs).

Gallery